ABOUT US — MA’AT

At MA’AT, fragrance is more than scent it is character, destiny, and purpose in a bottle.
Founded in Alexandria, Egypt, MA’AT was born from a simple belief: when you carry goodness into the world, it comes back to you.
That is why 10% of every order goes directly to supporting people in need families in debt, patients who cannot afford medicine, children, and animals in shelters. MA’AT is a brand built on balance, fairness, and righteousness the very principles its name represents

Why We Exist

Fragrance should not just smell good — it should mean something.

Every MA’AT perfume tells a story of strength, balance, and purpose.
Our scents are crafted to feel luxurious, bold, long-lasting, and unforgettable — yet remain honest and accessible. With every bottle, you are not only wearing a scent…
you are carrying a symbol of resilience and goodness.

Our Mission

  • Create premium fragrances inspired by modern elegance and timeless power.

  • Give back to our community with every purchase.

  • Build a business rooted in fairness, integrity, and the pursuit of good.

  • Empower people to express who they truly are — confidently and unapologetically.

The MA’AT Promise

✔ Long-lasting, high-quality fragrances
✔ Crafted with precision and passion
✔ Ethical business practices
✔ 10% of profit donated to real causes
✔ A brand built on authenticity, not trends

A Movement, Not Just a Brand

MA’AT is more than perfume — it’s a symbol.
A reminder that even in chaos, you can choose balance.
Even in difficulty, you can choose strength.
And even in darkness, you can choose to be the light.

Thank you for being part of our journey.
When you wear MA’AT, you carry a story of resilience — and you become part of the good we are trying to build in the world.


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